Without a new business, your restaurant will not be able to grow. You need a constant flow of new customers to replace those you lose as a result of customer relocation, change jobs or change eating habits. Here are six strategies to get more customers through your doors. 1. Mark your restaurant in hotel rooms
Business travelers and holidaymakers may not be familiar enough with your city to know where to find an excellent meal. You can give them a hand just by doing some hotel room marketing. Talk to hotels within your 3-mile radius and ask if you can place menus and advertisements in their rooms and in the lobby area. Some hotels have a "Nearby Attractions" list, which they provide to their guests. You can ask to be added to the list. When the guests get hungry and start trying to find out where to eat, you will be one of the first restaurants to come to mind. 2. Formulate a Strategic Alliance with Events
After a concert or sporting event, people are hungry and want to eat. Remember, people sometimes travel a long distance to get to these events so they do not want to travel home on an empty stomach. A place in the United States showed a nearby restaurants ad at all venues between concerts. After the concert was over, this restaurant was packed with concert guests. You can do your part by promoting upcoming events of the venue of your restaurant. 3. Enter Competitions
One of the biggest ways to get media attention and therefore to attract new business is winning a competition. For example, enter Your cook in a cooking competition. Read restaurant publications and browse the internet to find out about any competitions you may be able to enter. If everything else fails, make your own competition and invite local restaurants to attend. So even if you lose, you will still generate great advertising and get new patrons in your door. 4. Sell Gift Cards
Your loyal customers may want their friends and family members to try. Give them your gift cards so they can buy these as gift items to loved ones. A gift card allows the recipient to try your restaurant completely risk free as they do not usually have to pay anything for the experience. Plus, each gift card serves as a reference to your business. Make sure your gift cards come in flexible quantities, so buyers have the freedom to decide how much they need. 5. Give samples to busy places
Send your food on the road if you really want to lure with new customers. Go to places that have a lot of human traffic, such as malls, supermarkets, parks, etc. And offer samples of some of your most delicious food to anyone passing by. When they stop taking a sample, send out a menu, business card or coupon so they know exactly where to go to taste more of your delicious food. 6. Offer Happy Hour Specials
At the end of a hard day, many workers want to relax and relax before going home, invite them to your restaurant for some happy hour specials. Drinks and low-priced food buffets are both good ideas. You can also have Frequent Diner cards for happy patrons, so after many drinks you get a free drink or discount on their meal if they decide to stay for dinner. Inform all local businesses about your offer.
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